It is often seen that young girls and boys imitate celebrities blindly. Convergence of technological platforms, such as Tinder, greatly affects media technologies and especially audiences, and these outlets in … Jenkins (2006) in his own definition defined convergence as flow of content across multiple media platforms; suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Earlier this year, some of my journalist colleagues and I participated in an informal strategy think tank in South Africa. The following article explains this phenomenon. Ask your question. Access to society journal content varies across our titles. They have picked up this addictive behaviour which has become a way of life, in which users nowadays might not be able to function on a daily basis without some sort of technology. Convergence lead the media is more interactive and audience participation is encouraged. Media convergence requires that media companies rethink existing assumptions about media from the consumer's point of view, as these affect marketing and programming decisions. The media can manipulate, influence, persuade and pressurise society, along with even controlling the world at times in both positive and negative ways; mentally, physically and emotionally. Log in. First we started only with written letter, then we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice messages. The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. We will always have more work to do. This constant convergence of technology has made out lives easier as users by allowing us to search the web more quickly, efficiently and conveniently. What Is the Impact of Mass Media on Children? Join now. Only time will tell what its true long-term effects will be. Many communications specialists believe … However, as more and more information is presented to us we are more susceptible to biased information that is underhandedly attempting to sway opinions to parallel that of the biased (Wendt & Spohn). So, that is to say that media convergence can be viewed as cooperation and collaboration between previously unconnected media forms and platforms. How does your use of social media affect your mood, productivity, and sense of well being? With media convergence your goal is to bring all of these various types of media together and to really use them to create a message for your industry. A society with strong moral roots is in direct opposition with the media landscape on many levels. By helping people sharpen their social media literacy, we can help society be more resilient to misleading stories. The merit of media convergence is in no doubt but even at that, there is also a negative side to this technological convergence which has made a huge impacts on our society, infact almost all the countries of the world that have adopted digitalization. Share this: Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to email this … Media highlights controversies an… In other words, whether or not media convergence presents more opportunities than challenges to both media producers and consumers. Watch the Prezi below to find out! – Damini Thakur, Class VIII, Cambridge School, Kandivali (E) Media is an industrial sector which influences the viewers to a great extent. The media has the capacity to ruin society by encouraging false ideals, praising selfishness and making the possession of fame, fortune and talent qualifications to be considered a valuable person. It is as though all media content is being tossed into a huge stew, one that surrounds and composes societies and cultures, and within this stew of information, people are re-organizing themselves according to the … According to Jenkins (2006), consequences of this trend can be viewed as both positive and negative. It is a concept that almost every member of the society must adapt but we should as much as possible not be too addicted to it because already we are glued to our keypads on gadgets like smart phones, ipads and the rest. Sep 2, 2017 - The confluence of different media through the use of technology is termed as convergence of media. The Term “Analogue” is used to describe something “that resemble something else according Dewdney and Ride, 2006; therefore signals transmitted through television can be seen as being analogous to the light and sound of the actual scence. There are a considerable number of effects of convergence on society. The advert of ICTs led to the innovation of technological convergence. The merging of technological content in different mass media which is a product of media convergence is the evolution of technology that cannot be undermined. People are to do … (Jenkins, 2004). Sometimes, little things are blown out of proportion thus changing the way they are perceived by the audience. Nowadays, the power to control media organisation is centred and concentrated in the hands of private owners and relatively small number of big media corporations. Nowadays, people talk about not having enough time to everything they want in a day or doing more than one thing at one time. Without it our lives would be completely different, and we would wonder precisely how we ever found out anything without our home Internet connections. Media convergence brings technologies such as a computing, and communication, together, which is very important in businesses today. avishnaap avishnaap 17.07.2017 History Secondary School +5 pts. Even people living thousands of miles apart can stay connected through social media on their phone and computers at all times. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. Conversely, it would seem that hardware is instead diverging whilst media content is converging. Answered How does the convergence of media affect our lives 1 See answer avishnaap is waiting for your help. RELATED: The Truth About Fake News. People choose to use the internet, phone, text, video-chat, and e-mail to communicate with others rather than face-to-face communication or in other words called inter-personal communication, which definitely takes a lot of the intimacy out of true communication. The amazing truth is that media convergence has drastically changed our lives in many ways. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become … How does the convergence of media affect our lives? For example, computer games, books, magazines, websites, and toys which is all part of the process of media convergence. Log in Join now Primary School. guys............ good morning ✨✨....hru....Mf9...​, why did the narrator decide to make his ant drunk​, ⚡⚡ good morning dear friend's ...and besties...........hru✨✨.............. plzz follow krdo.....❣️❣️.... meri arshiwad milegi....​, what was the intention behind the narrator act of introducing ants from one nest to another nest of the same spices? Add your answer and earn points. With the introduction or the invention of digital code however, the situation changed rapidly and opened new possibilities for media creation and convergence, for example, new forms of interaction between producers and consumers. The topic under consideration was how changing technology and increasingly quick take-up rates will affect journalism in the future. Media convergence is something that impacts us all, and such has become the way of life, that society adapts and changes accordingly. The impact of media is such that the wrong, the controversial, and the bad is more talked about. BY ANA MARIE SUAREZ. Media convergence means to bring together old world media coverage with new age technology media coverage. University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions Answers What is meant by the term media convergence with regard to technology, and how has it affected everyday life? In today’s interconnected, technologically shaped society, the world is actively connected to a broader community across various platforms through convergence. Now, it is argued that market-driven media owned and controlled by big media corporation can actually improve the value of the service and the flexibility of topics and the competence of the contributors’ as well as enable technological developments, change the elitism of media professionals and create new general awareness (Grant 2009). Social media is making the world a smaller and more intimate place. This constant ability to be at arms reach of information, media, and the web has created an addictive behaviour in today’s Nigerians and world wide. People are addicted to checking their e-mail, facebook, twitter, instagram, whatsapp etc. They are professionalized and constantly try to game the system. Social media has impacted our society for better and for worse. IT is important to consider the fact that much difficulty and disagreement had arisen in defining the term: ‘media convergence’. The gap between the different media platforms and uniting them into one digital form, that is what media convergence is out for. It is absolutely amazing what technology convergence has created for people and how we can all stay in tune and constantly connected at any moment. It means someone who does not watch a … The amazing truth is that media convergence has drastically changed our lives in many ways. It can affect the broadcast media in an effective & not-so-effective way. Media Convergence has brought about a shift in the control that the content creator had over it’s property. People are to do business quickly, constantly and much more effectively. It has made us more knowledgeable and allowed us to genuinely have our say on matters that affect all of us. Log in. 1. Log in Join now 1. Even with all these countermeasures, the battle will never end. It is up to us to decide how we view social media and how we allow social networking to either benefit or harm our lives. 1. Until next week… -Emma. This has led to an increase in the competition for consumer’s time and attention that the content creators face. Echo Chambers. Media Convergence has come a long way in the last couple of decades, but how exactly does it affect its users? Most theorists agree that in general terms, convergence means “coming together of two or more things”, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together (Grant and Wilkinson, 2009). Another aspect of media convergence that can be seen as its major drawback is what Jenkins calls the “participation gap”. We have the worldwide web at the touch of a fingertip. Social media has the ability to foster a sense of community, even when people do not have one in real life. As mass audiences are breaking up and voices from the fringe are garnering outsized influence, the various types of media (audio, video, text, animation and the industries they are tied to) have come together on global computer and mobile network platforms in a process called convergence. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. One of the areas of particular concern when critically examining positive and negative consequences of media convergence is media ownership. You can specify conditions of storing and accessing cookies in your browser. According to the Canadian Academy of Child and Adolescent Psychiatry, some media messages have … Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. "In today’s interconnected, technologically shaped society, the world is actively connected to a broader community across various platforms through convergence" -Adelaide Haynes | Online Identity: virtual reality vs. embodied reality. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. Media producers must respond to newly empowered consumers. Paradoxically, it’s also a cause of much conflict, confusion and distraction. Without media, society is like vehicle without wheels. It is a bridge between government and people. (Denze cited in Erdal, 2011). Beside, in term of society especially, media convergence cause the fragmentation of audiences for news. What does this mean? For all its influence, social media is a fairly recent phenomenon. Video games can chat online with one another as they play the same game together in different countries. You need to watch on how you will operate the business and you really do need to work on the messages that go out in order to ensure consistency with the messages but also to give them meaning. …, What did Darnay decide to do after reading the old servant s letter, anybody inbox me bcoz I m bored too much nowthanks karna aata nhi sorry✌✌#SARDARNIhere.....​, anybody inbox me bcoz I m bored too much nowthanks karna aata nhi sorry✌✌. Copyright 2010-2014 @ Bendel Newspaper Company Limited Publishers of Nigerian Observer, Weekend Observer and Sunday Observer. rejithapottayil is waiting for your help. Misinformation campaigns are not amateur operations. Blurtit. There are some big media companies that have control over various aspects of the entertainment industry in general. As a result, certain segments of the audience arguably remain neglected and unable to fully participate in the new media culture. Is Sport an Industry? Ask your question. This site is using cookies under cookie policy. Media convergence is something that impacts us all, and such has become the way of life, t… 1. The fact still remains that technological convergence has brought about interactionalization. On the other hand, convergence can be viewed as coming together of different equipment and tools for producing and distributing news- I bid. On the other hand, it may cause the decline in the diversity of material offered and result in a tendency that voices of those lacking economic power will not be taken into account. We have the worldwide web at the touch of a fingertip. When you try to imitate your role models from the glamor industry, do you give a thought to whether you are doing right or wrong? This reach, makes the everyday lives of individuals easier since they now have much easier access to information on the things or products that they want and need. Hey !! There are a considerable number of effects of convergence on society. This has become an epidemic and is quite sad as we see less face-to-face time with people and more time with technology. … If you tend more toward the negative impacts – depression, anxiety, inactivity – it may be time to limit your media consumption. This concept refers to the fact that while media convergence in general has encouraged audiences to participate in the process of content creation, it requires extended access to modern technologies, familiarity with the new forms of media, as well as developing certain skills. This concept can be explained more clearly using the example of television industry and its development over the years. Half the ratio are mostly influenced or updated by the service of the media. Before the rise of new technology, mainstream media─ like television and newspapers─ was used in delivering various information to a wide variety of audiences and/or consumers. Join now. How does convergence affect the relationship between media technologies and audiences? Media convergence is the joining, or ''converging,'' of distinct technologies into one. In case of analogue media, each form was separate and independent from the others due to the need to use different materials, properties and apparatuses. However, the impact of media convergence has been and still pretty huge toward mass media. Media has become one online streaming tool that people use, and this convergence has changed our society no end. Media’s drastic growth has lead society to become more aware of what is going on socially, economically, etc. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. The idea of transition from analogue media to digital media stands at the core of media convergence debate. And what about metadata? 50 points How does the convergence of media affect our lives? This constant convergence of technology has made out lives easier as users by allowing us to search the web more quickly, efficiently and conveniently. How Does Media Convergence Affect Literacy? Contact us if you experience any difficulty logging in. With the help of social networking sites, the public can interact with the media in a much more efficient way. Now, the pinnacle of convergence would be where an illuminated graphical figure would pop out of our gadgets t… People intend to buy a newspaper whenever they want to read local news or listen to a radio to know the latest news. Convergence can be a very positive thing; it shows our societys' progression in technological terms, we can access media content like never before. One way is through the improvement of digital technology, the cost and quality and quantity of media outlets. Truly, media convergence is more interactive and… According to him, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms. Nevertheless, media convergence is really good and is something that has contributed immensely to the media coverage and to the growth and development of our society at large. The merging of technological content in different mass media which is a product of media convergence is the evolution of technology that cannot be undermined. How does the convergence of media affect our lives Get the answers you need, now! Television is the best researched area of mass media effect on children. Social network applications on phones allow users to stay constantly connected to their friends and colleagues at the touch of a button. 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Has led to an increase in the competition for consumer ’ s audiences and existing.! Even people living thousands of miles apart can stay connected through social media,! Have our say on matters that affect all of us to digital media convergence is the joining or. Never end connected through social media literacy, we can help society more!