With the advent of e-commerce and internet technology, market segmentation has moved beyond the traditional segmentation strategies by which a particular brand is targeted at a group of customers. Demographic segmentation is the simple process used by marketers to divide the total potential customers based on their different demographic factors such as gender, age, ... Nike and Adidas are good examples of footwear brands that offer different sports footwear, apparels and related accessories for men and women and youth. While using geographic segmentation, the company might launch different products for that particular market or might also use different marketing strategy to attract the said geography. Adidas Bold 2009 will operate in urban and semi-urban cities of India. The demographic segmentation of Adidas Bold 2009 is as follows: Nike has special marketing tactics and has been dominating the whole sports market already for decades. Besides sports footwear, the company also makes other products such as bag, shirts, watches, eyewear and other sports and clothing related goods. Age segmentation is crucially important as it allows Adidas to market products to people of the right age group. At the same time, segmentation involves costs, risks, and possible weaknesses in some cases, especially where accessibility is not easy. Demographic segmentation is one of the most popular, accessible and successful ways to break up the market into digestible pieces of information to build a target audience. The psychographic base would include lifestyle and in this instance, how people spend their time. Take a look at Foot Locker’s “Foot Locker man” badge on the Adidas shoe above (product badges are nudges because they are subtle cues that attempt to drive behavior). The use of demographic segmentation is the most evident strategy in both Nike and Adidas. (Kardes, Cronley, & Cline, 2013). Adidas uses the different brands to pursue a(n) _____ strategy. With the use of demographic variables such as age and loaction Adidas is able to segment their approach to different target markets with ease. I will use Adidas as company in this assignment. Adidas aims to help athletes perform comfortably at different levels and has successfully achieved this so far. Benefit segmentation. What Segmentation, Targeting and positioning does Nike use: On the other hand, in the segmentation of Nike, the company considered demographic, behavioral, geographic and psychographic segmentation (Tolinggi and et al., 2018 The company develops the brand in three different styles according to the segmentation. It is the single biggest growth opportunity for the adidas brand. 2. Adidas largely targets on psychographic, demographic and behavioural segmentation. These companies have applied age as one of the demographics in their marketing (Quinn, & Dibb, 2010). Demographic-based segmentation is the most popular segmentation because they are easy and inexpensive to measure (Kardes, Cronley, & Cline, 2013). For demography segmentation, Nike has included different age group, gender and based on their targeted customer’s financial status. HCS 490 Week 3 Demographic Paper. For Demographic segmentation, Adidas divides the Singapore market on the basis of age and gender. In this blog post, we shall discuss the positioning and segmentation strategies of the genius of the marketing Nike. "Adidas Demographics Segmentation" Essays and Research Papers . Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. In export marketing a common way of defining and describing markets is in terms With this audience, companies can figure out how to tailor marketing campaigns to them, build a deeper connection with them and improve products to better serve them. Market Segmentation GEOGRAPHIC SEGMENTATION: Divided the market into different units of location • Neighborhood, • States, cities • Regions, countries • Adidas Bold 2009 have operated in urban and semi-urban cities of India. This method is ussually used in clothing market that for a long time. _____ is an extreme form of a targeting strategy. Age, income, gender, ethnic background and family life cycle are all important factors of demographic segmentation. In the long run, this has benefittes Adidas as through it is able to use its corporate resources in an effective manner and has taken batter strategic decisions. How are marketing geographic segmentation data used?. The market segmentation allowed Adidas to reach a consumer having specific needs and wants and who ssociated with it. The Market Segmentation Of Adidas 1153 Words | 5 Pages. Adidas mainly focus on demographic and psychographic segmentation.So Adidas develops their brand in 3 different styles according to the segmentation. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. They promote their product. Their product aim are mostly athletes because Adidas is a sport brand. Market Segmentation Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation. This method has long been used in clothing market. Adidas is a legendary sports brand with the ambition and emphasis on performance of athletes in there pertinent sports. Brands of Adidas products into range of male, female and kids. Demographic segmentation It refers to dividing the market into groups based on demographic variables, such as sex and age. DEMOGRAPHIC SEGMENTATION: The market is divided into different segments based on the variables of family size, family life cycle, income, gender, age, religion, generation, occupation, social class and nationality. Foot Locker: psychographic segmentation from product badges . I will talk about the adidas in Singapore market segmentation and the variables and how it evidenced in our product. 421 - 430 of 500 . In Europe, the main market for soccer sales, Nike’s share is 35 percent, ahead of Adidas’ 31 percent (Business Week, 2005). On a micro-level, psychographic segmentation can be driven by product badges on your webshop PLP. Amazon.com Inc. Report contains a full analysis of Amazon segmentation, targeting and positioning and Amazon marketing strategy in general. Introduction. Adidas regards the young people as the main consumers. SEGMENTATION A major strength of Adidas market segmentation is that it can generate specialization. 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