Segmentation Criteria For Nike. Geographic Geographic is simple, yet powerful segmentation basis. Nike spent more than $3.2 billion to run ads in major media from 1995 through 2012. Behavior Segmentation. Nike segments market based on world and country region, city and popularity density in different way. Psychographic segmentation for Nike is that they provide their customer variety of products that suits their interest and meets their standards. The business will divide the customer into diffrerence groups to relied on differences knowledge, behavior, and thinking of the customer. When a store asks for your zip code when you make a purchase, it’s using geodemographics as a segmentation technique. When customer develops loyal behaviors towards a specific company the company becomes more stable and gains an important customer base. Nike is also a global brand, and it would use both sociographic and psychographic data to determine target markets in foreign countries and then … marketing, which is market segmentation.This is the process of dividing a market into clearly defined groups of buyers with different needs: characteristics or behaviors that require a unique market mix (Kotler P. & Keller K., 2006 p. 263). Demographic segmentation in Nike is based on occupation, age and a gender; Psychographic segmentation focus on interests, lifestyle and values; Behavioral segmentation focus at brand loyalty, the intended use of the products and services and the beneficiary of the products and services (Strasser, 2003). NIKE - Segmentation & Targeting 1. Behavioral segmentation With behavioral segmentation, companies seek loyalty. Nike ranks second with consumers ages 45 to 65, third with consumers ages 25 to 44 and fifth with consumers ages 18 to 24. So . For example, the Nike Shoes has been done an analysis the respondent of buying for the Nike shoes is RMB597 for … Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others.Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, … ... Woman running shoes segmentation has a potential for Nike to expand more product lines and build up the Nike image with high quality. So everything has … consumers need its products and what the consumers have interest and purchasing habits. In order to improve a customer’s loyalty, Nike must focus on behavioral segmentation. positioning of NIKE Segmentation : Market segmentation is the process of dividing up mass markets into different groups of similar needs and wants. Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation. Psychographics and behavioral segmentation: Nike has this segmentation to answer that why . Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others. Nike is now more focused on growing its line of apparel rather than focusing entirely on shoes. More than 12.6 million people “like” the brand on Facebook and Nike has more than 1 million … The motive behind segmentation is Get to know the customer in a much more detailed manner, gain a competitive advantage and be able to serve the … Arveen ShaheelB 050Segmentation & Targeting 2. … Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, … Furthermore, the characteristic if the consumer is depends on their income. There are four types of criteria that make for a good … This product diversification provides additional sales opportunities for consumers of all ages. In particular, Nike promotes different campaigns in the United States of America, in Europe, in Asia, in Australia as well as in Africa because sports …